A Perspective on Narrative: “A more powerful vehicle to amplify impact.”
In 2013, he gave an interesting speech at SXSW on “Moving from Story to Narrative.” In the session, John talks about the difference between stories and narratives. Stories can be a powerful way to engage an audience. However, story alone can only achieve so much.
Story alone may limit your ability to retain attention or generate engagement.
Narrative, on the other hand, can be a more powerful vehicle to amplify impact. Through narrative you generate interest, retain attention, and spark engagement.
Is story without an effective narrative really a story?
In case you absorb information better when watching it vs. just listening to it, we’ve included both a video and audio source for this speech. The video is lower quality audio while the audio only is much higher quality.
YouTube video with lower quality sound recording:
Higher quality audio recording on Soundcloud: